CIAM for eCommerce
- Keep the good guys in and the bad guys out with adaptive MFA, magic links, and social logins.
- Feature flags make it easy to A/B test user journeys — no custom code needed.
- Manage everything from sign-ups to security settings without dev involvement.
How it works
Set up your account
Create a free Frontegg account and get started with our simple, pre-built login options.
Choose migration method
Easily move your users over using the API or connect Frontegg through User Pools.
Make it fit your needs
Customize login options, security settings, and user profiles.
Test it out
A/B test user journeys without touching code. Test the impact of progressive profiling on conversion, experiment with MFA policies, and more.
Key Frontegg capabilities for retail businesses:
Passwordless login
Make logging in a breeze with options like magic links, social logins, OTPs, or One Tap. It reduces friction and helps keep customers coming back.
Progressive profiling
Gradually collect more info from users over time, so they’re not overwhelmed when they first sign up, while still providing a personalized experience.
Feature flags for A/B testing
Test different login flows and customer interactions to figure out what works best and improve conversion rates.
Risk-based MFA & step-up authentication
Add extra security only when it’s needed, like when a user is making a big purchase or logging in from a new device.
Bot detection & secure sessions
Stop bots from sneaking in and ensure your users' accounts stay safe with secure session management.
Fine-grained authorization
Control exactly who gets access to what using RBAC and ABAC.
Multi-app support
Easily manage sign-ins and security across all your apps, giving users a consistent and secure experience.
Why Frontegg?
Better UX = more conversion
Authentication friction leads to cart abandonment. Get all the tools you need to make registration and login easy for your customers.
Stop breaches, not business
Features like adaptive MFA, impossible travel, and brute force protection keep malicious bots out. Meanwhile, drag-and-drag Flows let legit customers glide through the buying process.
Save engineering resources
Frontegg is super easy to use. No custom code required for developers. And product managers can easily refine and A/B test the user experience through AI-generated Flows.
