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SSO

What SSO Means in 2025: A Modern Guide to Single Sign-On

Key takeaways

  • Simplify user access: SSO lets users log in once to access multiple apps, reducing password fatigue and improving user experience.
  • Boost security posture: Centralized authentication allows stronger policies like MFA, session controls, and better auditing.
  • Balance convenience and risk: SSO reduces credential sprawl but can create a single point of failure if not properly secured.
  • Choose the right protocol: Understand the differences between SAML, OAuth, and OpenID Connect to select the best fit for your use case.
  • Plan for fallback: Always implement backup access methods and logging in case your identity provider becomes unavailable.

Single sign-on (SSO) isn’t just for convenience. It’s a critical layer of security, usability, and scalability for modern applications. 

In simple terms, SSO lets users log in once and access multiple apps or services without re-authenticating for each. It allows users to access different applications with one set of login credentials. Instead of managing separate identities for each app, users sign in once through a trusted identity provider (IdP) and gain secure access across systems.

But in 2025, SSO plays a bigger role: It reduces password fatigue, supports zero trust security strategies, and helps teams manage user identities across sprawling SaaS environments.

In this guide, we’ll unpack how SSO works, explore core protocols like SAML and OAuth 2.0, and highlight why SSO is foundational to identity and access management (IAM) and overall security. You’ll also see how Frontegg simplifies SSO implementation for SaaS teams so you can ship secure, user-friendly login flows without months of engineering overhead.

Why does SSO matter in 2025?

Single sign-on is becoming essential for modern organizations facing rising identity and security challenges. Key reasons include:

  • Improved security and usability: SSO offers centralized access control, reducing login friction without compromising protection.
  • Growing SaaS complexity: As companies expand their software stacks, IT teams must manage user access across more tools, while minimizing risk and maintaining a seamless experience.
  • Remote and hybrid work demands: Employees now access dozens of systems from various devices, locations, and time zones, increasing the risk of identity sprawl.
  • Rising threat of credential-based attacks: Phishing, credential stuffing, and similar attacks are growing more sophisticated, putting pressure on traditional password-based systems.
  • User fatigue from MFA: Even with more convenient multi-factor authentication methods, like biometrics, constant prompting frustrates users and slows productivity.

But here’s what most organizations miss: SSO isn’t just a tool for IT. At Frontegg, we believe identity should be a shared responsibility across teams. By democratizing power over access control, product, security, and customer-facing teams gain more autonomy and SSO becomes a force multiplier. Developers can focus on building, while the rest of the org can manage users and permissions without bottlenecks.

This is part of an extensive series of guides about Access Management.

In this article:

How does SSO work?

SSO establishes trust between applications and a centralized IdP. When a user first tries to access an app, the IdP steps in to authenticate them and issues a secure token that can be used across other trusted services.

Here’s how the SSO process typically works:

  1. User initiates access. The user opens a web application (often, the “service provider”).
  2. Redirect to IdP. The app redirects the user’s browser to the identity provider for authentication.
  3. Authentication request. The user enters their user credentials (or uses multi-factor authentication) to prove their identity to the IdP.
  4. Token issued. Upon successful authentication, the IdP issues an authentication token (e.g., a SAML assertion or OIDC ID token).
  5. Token returned. The token is sent back to the original application.
  6. Access granted. The application validates the token and grants the user access.

Once authenticated, the user can access other applications in the trusted SSO network without logging in again.

Behind the scenes, this model reduces reliance on repeated credential entry, centralizes authentication control, and helps maintain session continuity, making it easier to manage user access at scale.

Asana

SSO authentication artifacts

In an SSO system, once a user logs in through an IdP, the system issues an authentication artifact (such as an SSO token, assertion, or ticket) that can be passed to other applications, allowing access without requiring another login. They’re a core part of the trust relationship between the IdP and the service providers in an SSO system.

Two common types of authentication artifacts used in SSO are:

Access tokens: Used with OAuth 2.0 and OIDC, these are passed along with requests and grant access to protected resources.

SAML assertions: XML-based artifacts that pass authentication and authorization data between the identity provider (IdP) and the service provider (though not all of that data is necessarily intended for the service provider itself).

The token lifecycle includes several key steps:

  • Issuance: After the user logs in, the IdP generates a token.
  • Transmission: The token is sent to the requesting application.
  • Validation: The application checks the token with the IdP or validates things like its cryptographic signature.
  • Access: If the token is valid, access is granted to the app or resource.

These tokens are encrypted and time-bound to protect against unauthorized access. If compromised, they can be revoked or expire automatically, helping reduce security risks while keeping the login experience smooth for end users. 

What are the 9 benefits of SSO?

The key benefits of single sign-on are:

  1. Reduced password fatigue: This is achieved by reducing the need to remember different usernames and passwords.
  2. Faster logins: Users can log in faster thanks to the reduced times needed to re-enter passwords whenever the same user logs in.
  3. Less third-party risk: SSO mitigates risks associated with accessing third-party websites (i.e., federated authentication) and avoiding the external storage and management of user passwords.
  4. Lowered IT costs: There is a big drop in the number of password reset and signing in calls to the IT help desk, thus lowering costs.
  5. Simple admin: SSO processes are transparent and involve the same tools used for other admin tasks. 
  6. Added control: All network management data is in one repository, providing a unified source to control user privileges. Admins can easily modify access privileges throughout the network. 
  7. More productivity: Users avoid disruptions and delays due to multiple logins or managing multiple passwords. They can access protected network areas easily and get back to work immediately. 
  8. Better network security: Complex password management is a common cause of security breaches because users often write down their passwords. By consolidating the network access data, admins can confidently disable user accounts. 
  9. Network consolidation: Admins can connect separate networks to consolidate their management efforts and oversee all diverse, distributed environments. 

What are the different types of SSO and key protocols?

Different SSO protocols support different environments, from cloud-native SaaS platforms to legacy enterprise systems. Understanding these standards helps technical teams choose the right fit and gives decision-makers clarity on what’s powering their access control.

SAML (Security Assertion Markup Language)

SAML is an XML-based open standard widely used in enterprise web applications. It enables secure communication between an IdP and a service provider by sending authentication and authorization data through browser redirects. It’s especially common in B2B settings and supports federated identity management across organizations.

OIDC (OpenID Connect)

OIDC is an identity layer built on top of OAuth 2.0, designed for modern web and mobile applications. It uses lightweight JSON tokens and supports features like social login and identity verification. OIDC is ideal for customer-facing SaaS apps where performance and scalability are critical.

OAuth 2.0

OAuth 2.0 is an open standard for token-based authorization. While not an authentication protocol on its own, it plays a central role in issuing and managing access tokens. OAuth lets users grant limited access to apps without sharing their credentials, making it a key part of the SSO process.

Kerberos

Kerberos is a ticket-based protocol commonly used in on-premises environments like Windows domains. It allows secure mutual authentication between users and services using a centralized ticket-granting server. While older, Kerberos remains essential in legacy enterprise IT infrastructures.

LDAP/Active Directory

LDAP (Lightweight Directory Access Protocol) is a standard for accessing and managing directory information. When paired with Microsoft Active Directory, it provides centralized user identity storage and is often used to enable SSO across internal tools and systems. It remains popular in hybrid cloud or fully on-prem environments.

SSO protocol comparison

The table below compares the common SSO protocols described in this section for an at-a-glance view:

ProtocolBest forData formatIdentity provider typeModern relevance
SAMLEnterprise web appsXMLInternal or federated IdPsHigh
OIDCCustomer-facing SaaSJSON (JWT)External/social IdPsVery high
OAuth 2.0Authorization for APIs and third partiesJSONToken servicesEssential
KerberosOn-prem Windows systemsBinaryLocal serversNiche
LDAP/ADInternal corporate directoriesVariesActive DirectoryModerate

Social login vs. enterprise SSO

While social logins, using platforms like Google, Facebook, or LinkedIn as identity providers, can streamline sign-up and access for consumers, they come with tradeoffs that limit their usefulness in enterprise environments.

Social login pros include:

  • Fast onboarding: Users can sign in using credentials they already remember.
  • Convenience: Reduces friction for accessing consumer-facing web applications.
  • Widespread familiarity: Many end-users are already accustomed to these flows.

Social login cons include:

  • Single point of failure: If an attacker compromises a user’s social account, they may gain access to multiple connected applications.
  • Limited access control: Organizations can’t easily manage user roles, permissions, or revoke access.
  • Compliance gaps: Social IdPs don’t offer the same security logging, policy enforcement, or compliance readiness as enterprise SSO platforms.

While social login simplifies access, it centralizes identity control under third-party providers, which can introduce vulnerabilities. As Jason Polakis, a security researcher at the University of Illinois at Chicago, explains, “In general, I’m against consumer SSO schemes because they not only present a single point of failure, but because they also enable additional attacks that are not feasible with traditional password‑based authentication.”

By contrast, enterprise SSO gives organizations more control over user authentication, permissions, and auditability. It connects apps to a centralized, trusted identity provider, typically using protocols like SAML or OIDC, and supports security features like multi-factor authentication (MFA) and role-based access control (RBAC).

For businesses that need to manage user identities securely at scale, enterprise-grade SSO is a security and compliance essential.

How to implement SSO (in five steps)

Implementing SSO successfully starts with preparation and ends with a secure, seamless experience for users. Whether you’re building a new application or modernizing internal systems, these five steps will help your team get SSO right:

  1. Audit application access needs: Map out which applications your users need to access and group them by role, department, or use case. Identify login patterns and prioritize the tools that will benefit most from streamlined access.
  2. Choose or configure your IdP: Decide whether you’ll use an internal IdP (like Active Directory) or integrate with a third-party provider. Ensure your chosen SSO solution supports open standards like SAML or OIDC to ensure compatibility across platforms.
  3. Clean up user identity data: Verify that all user accounts in your directory are up to date. This is the time to remove inactive users, align email addresses across systems, and standardize naming conventions to avoid mismatches during authentication.
  4. Define roles and permissions: Apply the principle of least privilege. Assign user access based on defined roles, ensuring that users can only access what they need. Document and test these roles before rolling out SSO broadly.
  5. Ensure security and high availability: SSO becomes a single point of entry, so uptime and protection are critical. If hosting on-premises, build in redundancy and monitoring. For cloud-based SSO, evaluate your provider’s reliability, SLAs, and available security settings like MFA enforcement and IP restrictions.

Done right, SSO boosts both security and productivity without slowing down development or overburdening IT.

What are the common challenges with SSO?

While single sign-on offers major benefits, it’s not without its friction points. Organizations implementing SSO should be aware of the potential risks and roadblocks, most of which stem from configuration issues or a lack of planning.

  • Initial setup can be complex: Integrating multiple applications with a single identity provider can require significant development and coordination, especially in hybrid or legacy environments.
  • SSO becomes a single point of failure: If your identity provider or SSO service goes down, users may be locked out of all connected apps. Redundancy, failover planning, and SLA-backed providers are essential.
  • Misconfigured tokens or mismatched directories: If user identities in your app don’t match those in the IdP, or if token claims are incomplete, users may be denied access unexpectedly.
  • Limited visibility into login activity: Some cloud platforms abstract IP address data or session context, making it harder for security teams to track where access is coming from.
  • Security depends on strong implementation: An insecure token strategy, weak MFA policy, or improper session management can create vulnerabilities. SSO should always be implemented with careful monitoring, auditing, and role-based access control.

When done right, SSO is a win for both security and usability. But without proper planning, it can introduce new risks. That’s why Frontegg helps teams deploy SSO with smart defaults, flexible integrations, and clear visibility into user behavior so you’re never flying blind.

How Frontegg makes SSO easier

For most SaaS teams, implementing single sign-on means weeks of development, custom integrations, and ongoing support requests. Frontegg changes that.

With just a few lines of code, you can integrate full-featured SSO functionality into your app, supporting protocols like OIDC, SAML, and social login out of the box. Your users authenticate seamlessly, while your developers stay focused on building the product, not handling identity tickets.

Frontegg also puts control in the hands of your customers. With self-serve admin tools, they can configure their own SSO setup, connect to their preferred identity providers, manage user permissions, and update access settings without waiting on your team.

From faster deployment to a more secure user experience, Frontegg gives you the tools to make SSO simple, scalable, and user-friendly for everyone involved.

SSO is just the start of identity modernization

In 2025, SSO is foundational to every business. It simplifies access for users, reduces overhead for IT, and tightens security in a world where login credentials remain a top attack vector.

But SSO is just one part of a larger IAM strategy. As teams adopt more SaaS tools, support hybrid workforces, and prioritize zero trust security, modern IAM needs to do more than authenticate users; it needs to empower the entire organization to manage identity without friction.

Frontegg helps you get there. By giving developers the tools to implement SSO quickly and enabling product, customer success, and security teams to manage access without code, Frontegg removes the bottlenecks that slow teams down.

Identity doesn’t have to be a burden. With Frontegg, it becomes a growth enabler: secure, seamless, and ready to scale.

Ready to streamline identity for your app? Get started with Frontegg.

See Additional Guides on Key Access Management Topics

Together with our content partners, we have authored in-depth guides on several other topics that can also be useful as you explore the world of access management.

User Management

Authored by Frontegg

RBAC

Authored by Frontegg

Network Topology Mapping

Authored by Faddom

References

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