Mountain View, CA – October 8, 2024
Frontegg, a leader in Customer Identity and Access Management (CIAM) solutions, is announcing the launch of Flows, the world’s first journey-time orchestration capability that uses generative AI to simplify the creation of advanced customer identity processes.
As growing businesses emerge from startup mode and enter scale-up mode, their user identities start to enter the thousands. In addition, managing workflows across multiple applications (and often in various programming languages) leads to inefficiencies, with a high risk of errors, redundancies and prolonged development cycle. As a result, identity becomes fraught with business and security risks that didn’t previously exist.
Traditionally, linking together different customer identity steps has demanded extensive coding expertise. Orchestrating identity management would fall squarely on the shoulders of developers, who would waste significant time managing brittle frameworks that demanded constant adjustments.
Frontegg Flows simplifies this process, empowering developers and non-developers alike to effortlessly build and synchronize identity workflows across various platforms and programming languages. With Flows, users simply tell the AI what they want to generate in the identity sequence, and watch it populate into a visual representation of the steps. The visualization makes it easy to understand what was built, modify if needed, and publish.
“As organizations grow, complex identity processes can lead to excessive operational overhead and security risks. Frontegg Flows is the first AI-generated interface designed to simplify these workflows, allowing developers to focus on innovating their core product rather than managing identity challenges,” said Sagi Rodin, CEO and co-founder of Frontegg.
Through AI-generated Flows, Frontegg has reduced the development effort required to keep identity steps secure, flexible, and optimally tailored for every user journey.
Flows is designed to help companies respond to potential security risks in an adaptive manner. For example, if a user logs in from a new device or location, the flow can trigger additional identity verification prompts such as a text message code. This context-based approach improves security without slowing down end-users that are deemed low-risk.
While traditional customer workflows are static and require extensive coding, Flows offers powerful low-code options. Non-developers such as product managers can create workflows using the natural language interface and independently adapt workflows to changing needs. For more advanced scenarios, developers can access pro-code options to add logic, integrate with external APIs, and set up complex conditions.
With Flows, users can visualize native flows such as login, sign-up, and MFA. This makes it faster and easier to adjust to rapidly changing business, compliance, and security needs. Where errors would previously be buried in code, the Flows visualization makes it clear how all steps fit together and brings attention to errors.
For more information, read our blog post or visit Frontegg.com.
Frontegg empowers modern SaaS companies to elevate customer identity management as a strategic business driver, enhancing both security and user experience. As one of the top-ranked CIAM platforms, recognized by G2 Crowd, Frontegg offers a comprehensive suite of identity management functionalities. From seamless onboarding flows and advanced user entitlements to robust authorization, role management, account security measures, and multi-tenancy support, Frontegg equips SaaS companies with all the essential tools. Founded in 2019 by CEO Sagi Rodin and CTO Aviad Mizrachi, Frontegg has secured $70 million in funding from Stripes, Insight Partners, and Pitango. Today, it serves as the trusted identity and user management infrastructure for leading SaaS companies worldwide, ranging from high-growth startups to Fortune 500 enterprises.
Media Contact: Aaron Ballew info@frontegg.com
