Top 10 Passwordless Vendors You Need to Consider in 2021

Security & Compliance

Finding a comprehensive Passwordless Authentication solution is one of the most important things you need to get right while building your SaaS application. Passwordless Authentication, a Multi-Factor Authentication (MFA) variation, is trending up today. This essentially means there are two factors in the verification process, which can include fingerprints, email links, or PINs that are sent directly to smartphones or emails. Let’s take a closer look at Passwordless Authentication and the top  10 vendors you must check out in 2021. 

The biggest driving factor behind the rise of Passwordless Authentication is the incorrect and risky use of passwords, which are becoming more and more hackable.

Related: Password Hacking – How Are Passwords Breached?

What is Passwordless Authentication?

In a nutshell, passwordless authentication is all about stopping the use of passwords to bolster security, improve brand performance, and conserve valuable IT resources. This kind of authentication works well for all kinds of SaaS applications – legacy, on-prem, cloud-based, and even ones with hybrid setups. It’s also better for users on-the-go who are becoming more dependent on smartphones and tablets.

For example, let’s focus on the fingerprint authentication methodology and how it works behind the scenes when an end-user opts for this technique. 

The private key and public key are two separate entities. For example, the private key can be tied to the fingerprint authentication that the end-user creates with a private tool like a smartphone or laptop. This private key, stored on the device itself, can only be accessed by the end-user. The public key is provided to the SaaS application or website, where the user account is actually being created. 

Opting for Passwordless Authentication can help you enforce enhanced security standards while also implementing an improved user experience (UX) to increase customer satisfaction. You can also significantly reduce the total cost of ownership (TCO), since passwords are extremely expensive to maintain. Think IT staff resource wastage and long damage control processes when data breaches happen.

Passwordless Authentication Methods

Without further ado, let’s take a closer look at the the main techniques that are powering the shift towards Passwordless Authentication in SaaS app setups.

  • Biometrics – Apple users are already used to the notches on their iPhones.  Passwordless Authentication puts them to good use by using their face recognition (the chance of two human faces being the same equals less then one in a trillion) capabilities. The same applies to fingerprint readers on Android or Windows mobile devices, laptops, and tablets.
  • Magic Links – This technique is exclusive to email users. All they need to do is enter the email ID that is linked to the account. They are then sent an email with a link that can be used to access the application or website. 
  • One-Time Codes and Passwords – While very similar in nature to the aforementioned magic links, One-Time Codes (OTCs) and One-Time Passwords (OTPs) work a little differently. Here, end-users get a unique code to their smartphones (SMS) or via email, which they have to input in order to log in. This one-time code usually comes with a predefined expiry time.
  • Unique Authenticators – This technique involves the use of push notifications via third-party authentication applications (i.e – Google Authenticator). The end-users just need to fire up the application of choice to verify their identity.

Passwordless Authentication can also involve the quick use of Social Media credentials, but this poses a risk as access to the service can also be lost if hacked. 

Related: Security Measures to Prevent Authentication Attacks

Top 10 Passwordless Vendors You Need to Consider in 2021

Before diving into the list of top Passwordless Authentication platforms in the market today, we wish to emphasize that it is not exhaustive in any way or form.

1. Okta

This Identity-Management-as-a-Service (IDaaS) is a proven and tested option for big and medium sized organizations looking to simplify their ongoing security processes. Okta boasts a user-friendly centralized dashboard for added ease of use, while also throwing in a complimentary security suite baking into the platform. This self-service authentication solution also has an active developer community.

Pros: Support for MDM, Good Reporting, Customization, Security
Cons: Complex Implementation, Can be Expensive for Small Businesses
Pricing: Starts at $2/user/month

2. OneLogin 

OneLogin is one of the biggest players in the Multi-Factor Authentication (MFA) market today. It offers a very robust and intuitive platform that has the ability to cater to enterprise-level organizations. OneLogin protect offers a wide range of options with seamless build-in integration with multiple third-party authentication applications like Google, Yubicom Duo Security, and more. 

Pros: Great for Enterprise, Good Reporting, Solid Integration
Cons: Pricey, Iffy Suppor
Pricing: Starts at $3/user/month

3. Keyless.io

This UK-based company is a leading passwordless Multi-Factor Authentication (MFA) solution provider today, despite entering the market just in 2018. Amongst its services you’ll find VPN, VDI, and RDP  authentication, along with mobile and web login functionality. This is a user-friendly authentication platform that is fully GDPR and PSD2/SCA compliant for added peace of mind.  

Pros: Comprehensive Reporting, Strong Security
Cons: Expensive, Support is a Work in Progress
Pricing: Starts at $3/user/month

4. 1Password

1Password is one of the best options in the market right now, thanks to its smooth interface, strong integration capabilities, and unrivaled support channels that offer you 24/7 multilingual help when you need it the most.  When it comes to Multi-Factor Authentication (MFA), 1Password even offers its own proprietary authenticator to simplify implementation and usage.

Pros: Good Scalability Capabilities, Industry-Leading Support, Functionality
Cons: Learning Curve Involved, Not Ideal for Small Companies
Pricing: Starts at $3.99/user/month

5. LastPass 

LastPass is one of the most budget-friendly options out there today when it comes to Passwordless Authentication implementation and maintenance. Just getting started? This may be the right option for you. However, this solution is not ideal for medium and large sized organizations as it is missing many key enterprise-level features that may hold you back and not match your long-term goals.  

Pros: Easy to Setup and Use, Good for Small Businesses
Cons: No LDAP Support, Lacks Many Enterprise Features, Security Flaws
Pricing: Starts at $3/user/month

Related: Enhancing SaaS App Security with SSO and MFA

6. PingZero (PingIdentity)

PingIdentity is another Identity-Management-as-a-Service (IDaaS) market-leader that has thousands of happy SaaS customers. As the name suggests, PingZero is the passwordless enterprise MFA solution on offer here.  PingZero can be easily customized to match a wide range of use cases and the support team is doing a great job of ironing out installation and integration issues.

Pros: Easy to Use, Customizable, Good Pricing Plans (Budget Friendly)
Cons: Long Installation Process, Integration Issues
Pricing: Starts at $3/user/month

7. IDEE

Looking to upgrade your Multi-Factor Authentication (MFA) capabilities as you scale up? IDEE can be the answer. This next-gen solution can be implemented over existing SSO ecosystems. It comes with a plug-and-play interface that is easy to understand and is bundled with a proprietary authenticator app for faster time to market. The passwordless authentication solution is fully GDPR-compliant.

Pros: Easy to Use, Strong Feature Set, Good Security
Cons: Not Cheap, Iffy Integration Capabilities
Pricing: Starts at $3.5/user/month

8. Yubico

Yubico is also offering a comprehensive passwordless authentication solution that covers most bases, including full adherence to the latest FIDO2 authentication standard and an option to go the smart card passwordless route. It’s a highly versatile solution that can be an option for healthcare and places where a dynamic approach is required. There have been mixed reviews about the support.

Pros: Fast Implementation, Flexibility, Good Security
Cons: Iffy Support, Poor Documentation, Can Get Expensive
Pricing: Not Available

9. SecureAuth

SecureAuth has established itself as a force to be reckoned with in the authentication space, be it SSO or MFA. It’s a truly global offering, with support for over 10 languages, including Arabic, Chinese, Japanese, and Korean. Security capabilities are also good, with build-in protection against IAM System attacks and automatic blocking of Brute Force campaigns against users.

Pros: Strong Security, Good Reporting Capabilities, Customizable
Cons: Not Ideal for Small Companies, Learning Curve (Training Required)
Pricing: Not Available

10. Trusona

This US-based company goes with the slogan – “Authentication your customers will MF(A)’n love”. What else do you need? Jokes aside, Trusona is allowing SaaS application developers to reduce customer support costs by deploying a self-service MFA solution. The company, founded in 2015, boasts a 99% login success record, with 70%  reduction in password reset processes. 

Pros: Support for MDM, Good Reporting, Customization
Cons: Complex Implementation, Can be Expensive for Small Businesses
Pricing: Starts at $4/user/month

Wrapping it Up

The SaaS space is extremely dynamic and is constantly evolving. Passwords are becoming a thing of the past because they are harder to manage and create a plethora of security risks. Furthermore, the modern consumer wants to login into apps faster with less hassle. Adopting a passwordless authentication solution has literally become a no-brainer today. So what are you waiting for? Get started now.

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