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User Management in the PLG Era

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More and more SaaS companies are looking to make the shift to Product-Led Growth (PLG), but are often not sure how to get it done. In a nutshell, this is all about injecting self-service into the entire life cycle. This starts from the engineering teams, where developer-joy levels need to be elevated by letting them focus on innovation. When it comes to end-users, they need more in-app freedom and less friction.

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