Win More. Do Less. That’s Identity with Frontegg.

Frontegg’s Win-Win approach to CIAM

When you hear win-win, what comes to mind? 

Do you envision two negotiators reaching a mutually positive outcome? Do you imagine a decision resulting in two benefits? We bet you didn’t consider the aptly named 2011 movie Win-Win starring Paul Giamatti as a volunteer wrestling coach

We’re also willing to bet that customer identity and access management (CIAM) didn’t come to mind…and here at Frontegg, we think it should. 

CIAM impacts the work of several different teams, not just developers. Developers implement CIAM and do the coding work, but security needs to fine tune the policies to ensure compliance. Customer success needs access to answer customer requests. Even the product team needs access to optimize user experience. So why are all the tools out there for developers only? We’re creating a CIAM solution that benefits both developers and non-developers.

Frontegg’s platform is a Win for development teams because we create space for them to focus on building cool shit. Frontegg is a Win for security, customer success, and product teams because they no longer have to route all their requests through the dev team (maybe we should call it a Win-Win-Win-Win). They can take charge themselves. It’s a new way to do CIAM. 

Who wins with Frontegg

If you’re on the security team, customer success team, or product team, you can win with Frontegg without involving a dev. In turn developers will have less work coming from identity management overhead. 

• Security engineers can implement security policies.
• Customer success teams can directly address customer identity requests.  
• Product teams can build and experiment with user experience. 

Let’s face it: Developers have bigger priorities than working on identity. Let’s free them up to work on innovative new features. Let’s explore how Frontegg provides a win for each of the above stakeholders.

The win for developers and architects 

Developers and architects are crucial CIAM stakeholders, they are responsible for implementing policies and creating the login experience. 

Frontegg reduces the identity burden on developers. Everything from our fast migration to our advanced OOTB features are designed to reduce the amount of manual coding needed to manage identity. Development teams will also be happy to have identity-related maintenance tasks off their plate. No more custom SSO integrations and no more custom identity features. Devs can focus on building innovative products instead of spending time building identity features that are optimized and available in off the shelf tools.

Similarly, Frontegg gives architects the tools they need to structure their applications. Features like multi-tenancy, organization hierarchy management, and multi-app support give architects a way to create complex account structures without needing to code them. Architects can even configure API access controls.

The win for security

Information security teams are experts at protecting applications and consumer data, so why not give them direct control over security policies?

Picture this: the security team wants to implement MFA. This requires them to schedule several meetings with the engineering team to discuss the impact on user experience, prioritize the implementation effort, and determine the implementation specifics. Now picture the alternative: security presses a button to turn on MFA. 

Frontegg gives security teams direct control over the security aspects of identity. Features like adaptive MFA, custom security policies, and security dashboards can be accessed via Frontegg’s UI and turned on and off via a button. The security your company relies on is finally accessible by the security experts in your organization. 

The win for customer-facing teams

Customer facing teams need to address customer challenges and requests as quickly as possible. These teams field complex requests from customers, many of which require tracking down the relevant SMEs across different departments.

Imagine you’re a business with hundreds of business customers who each have their own unique brands and styles. So, naturally, each customer wants to customize their sign-in experience. For example, a common request might involve turning on SSO or social logins, e.g., “sign in with Google” or “sign in with Apple” or “… Microsoft.” Can your customers enable it themselves? Or do they need custom coding that involves the engineering team?

When your customer requests additional SSO connections or asks for help with user management, overworked developers are often needed to reach a solution. This causes delayed responses, frustrated customers, and leaves support teams caught in the middle.

Frontegg gives customer-facing teams more autonomy over their customers’ and partners’ identity-related requests without the need to involve a software engineer, and empowers end users with an admin portal to customize their own experience. For example, customer-facing teams can impersonate a user to help with troubleshooting. End customers are empowered to directly reset passwords, enable MFA, set up SSO connections, and perform other common user management tasks. Faster fixes=happier customers. 

The win for product 

Product teams want users to love the products they build, and that means a standout user experience. Frontegg makes that possible.

How long does it take to implement a new product? From ideation, user research, PRDs, design meetings, revisions, architecture discussions, reviews, iterations…it can take months to go from idea to implementation. 

This delay is par for the course for product launches, but doesn’t work for things like user experience which requires consistent experimentation. Here are examples of things a PM would want to test:

• Fine tuning the way users login to an application 
• Releasing feature and controlling their impact on users
• Optimizing pricing and packaging structures 

Why not give product teams the ability to continuously refine user experience? 

Frontegg’s platform gives product teams the tools to optimize the user experience,in many cases, with just the flip of a toggle! Using Frontegg’s low-code Flow Builder, product managers can experiment, adjust, and optimize the way customers login to their application. This combined with Frontegg’s feature flags and subscription management capabilities gives product teams the ability to control feature releases and experiment with pricing and packaging.

CIAM for the whole team

Up until now, customer identity management has been a source of frustration and tension between engineering and non-engineering teams. That’s because it isn’t a core part of anybody’s job, yet it’s tangentially everybody’s job.  

With Frontegg, developers spend less time on identity maintenance, security teams gain more control, customer success teams are empowered to resolve customer issues faster, and product teams can create better user experiences. Frontegg is a Win-Win.

Start winning with Frontegg.