AI-Generated Flows For Identity Management

As companies scale, customer identity becomes increasingly complex to orchestrate. There are more steps in the sequence of logic and calls. There are more roles to keep track of, each getting a slightly different treatment. Normally, setting all of this up and even doing minor maintenance has required code. These systems tend to be brittle. Changes are risky. Small errors creep in and hide in the code. It’s all on the shoulders of the developer.

Now, you don’t need to rely on code to orchestrate customer identity. You don’t even need to be a developer.

We’re thrilled to announce our new AI-generated workflows capability, Flows. With Flows, users can easily turn complex identity steps into intuitive, customizable experiences — all in a low-code interface. Read the press release and documentation.

What are Flows?

Flows is the world’s first AI-based workflow capability for identity management. Catering to CIAM use cases, it allows complex and potentially risky user identity processes to be built through a natural language processing (NLP) interface.

Developers and non-developers alike simply tell the AI what they want to generate in the sequence, and watch it populate into a visual representation of the steps. The visualization makes it easy to understand what was built, edit it if needed, and publish. It’s hard for errors to hide when they are plotted right before your eyes.

Whether you’re automating multi-level approvals or implementing role-based access (RBAC) and context-aware security, Flows makes it easy to manage complex authorization and authentication tasks.

What makes Flows unique?

Thanks to the integration of AI and low-code elements, Flows simplifies the creation and customization of workflows — making it accessible even to non-developers.

1. Workflow creation with NLP

Users can create complex workflows simply by describing them in plain language. In fact, Flows is the first CIAM workflow on the market that uses NLP. This not only speeds up workflow creation but also allows both developers and non-developers to orchestrate identity management.

2. Dynamic and adaptive AI workflows

Flows doesn’t stop at the creation of the initial workflow. Flows also optimizes workflows over time with AI, providing intelligent suggestions based on real-time data and user behavior. This ensures that Flows is a dynamic solution that evolves alongside the business.

3. Low-code flexibility meets pro-code power

Frontegg’s Flows stands out from other offerings on the market with its dual low-code and pro-code features. Non-developers can easily create and manage workflows, making it possible to orchestrate advanced identity tasks without heavy coding. For even more advanced scenarios, developers can access pro-code options to add logic, integrate with external APIs, and set up complex conditions.

4. Visualization and customization of native flows

With Flows, users can visualize native workflows such as login, sign-up, and MFA. This makes it quicker and easier to refine and adjust the foundational Flows to dynamic business, compliance, and security needs.

The power of Flows in real-world applications

Here are a couple of examples of how Flows can be used to tackle real-world identity management challenges.

1. Better user onboarding

An e-commerce platform can use Flows to streamline its user onboarding process. Through AI-powered progressive profiling, the platform gathers additional user information over time, rather than overwhelming new users with lengthy forms upfront. This approach not only improves the user experience but also allows the platform to build richer user profiles, allowing for more personalized marketing and recommendations.

2. Differentiated access within financial Institutions

A financial institution can use Flows to implement multi-level approvals for high-risk transactions. For example, if a user attempts to transfer a large sum of money, Flows can trigger additional authentication steps based on the transaction’s risk profile, such as requiring approval from multiple supervisors. This context-based approach improves security while providing low-risk end-users with a better customer experience.

3. Conditional access for subscriptions

Flows is especially useful for managing access based on user roles or subscription levels. Picture an online platform where premium users get access to advanced features, while freemium users get the basics. With Flows, access is automatically adjusted based on subscription.

For instance, when a premium user logs in, Flows instantly unlocks their features without any hassle. If a freemium user tries to access premium content, they’re smoothly redirected to an upgrade prompt. This automation not only creates a personalized experience but also cuts down on admin work and errors.

4. Anomaly-based step-up authentication

Flows makes it easier to boost security with smart, adaptive authentication. For example, if a user logs in from a new device or location, it can trigger additional identity verification prompts, such as a text message code. This workflow keeps things secure while avoiding unnecessary burden to users during routine logins.

5. Progressive profiling

Asking users for too much personal info during registration can lead to high drop-off rates. Flows tackles this with a progressive profiling approach. When a new user signs up, they just need to give basic details like an email and password. Later, Flows can prompt them to fill out their profile gradually with details like date of birth or phone number. This both boosts the app’s confidence in the user’s identity while reducing friction.

6. Financial transfers

In regulated industries like finance, it’s crucial to make sure transfers are approved by the right people. Flows makes this easy and air-tight. For example, if User A starts a financial transfer, the flow ensures it’s validated by User B or a designated group of users before moving forward.

The system automatically handles the approval steps, so the money transfer only goes through once everyone gives approval. This is helpful for big transactions that need multiple approvals. The workflow can be further customized based on the transaction size or type to ensure compliance.

Get started With AI-generated Flows

With Flows, identity management steps can be orchestrated by both developers and non-developers. Businesses are able to adjust their identity processes to new requirements without burning time coding or introducing errors.

Ready to start creating and customizing visual identity steps? Explore how you can use natural language to generate powerful Flows.

• To learn more about Flows, schedule a live demo, or sign into the product to start building.
• Ready to integrate Flows? Read the documentation, and start configuring it with just a few lines of code!